*Marketing guru and strategic planner Quincy Newell recently took on the top post of President of Codeblack Interactive after a successful Executive Vice President/General Manager stint with parent company Codeblack Entertainment and a background in marketing and management in the entertainment industry. Newell hopes to take the already successful interactive arm to new heights by expanding products, services and reach.
“We are the leaders in our market,” Newell said. “We have been the only company of our kind that has dedicated itself to service the African American and urban consumer full-time. We are a consumer-centric company with a vision of being able to provide and deliver quality content to our community and costumers any way that they want to access it, whether it be through mobile phones, through computers, at their retail store, or through internet-abled television. The digital platforms that exist currently and that will evolve in the future, Codeblack Interactive is set to take advantage of those and be able to deliver our content to those platforms. We’re looking at this as a way to serve our community and fans of African-American themed content in a way that has not been done before. Our scope is global. That’s kind of the overall scope of our vision and the intent of Codeblack Interactive.”
Codeblack Interactive is a wholly owned subsidiary of Codeblack Enterprises, LLC. As the digital interactive unit of Codeblack Enterprises, Codeblack Interactive’s focus is to leverage the digital assets of Codeblack Entertainment across various platforms, which include the global distribution to mobile and digital carriers such as iTunes and Xbox, etc.
“Also, to create platform initiatives that would allow us to leverage the Codeblack Entertainment digital content as well as aggregate third-party content in a way to distribute across [those] platforms as well as our own digital component that we are creating; one is Codeblack TV, our broadband on-demand channel. And in addition to that an e-commerce initiative,” he added.
Currently, the company has made a name for itself in its ability to stream and download urban content through the available platforms, but Newell alluded to a new e-commerce component that would address the ability to purchase products over the Internet and have it delivered.
“In essence, we are delivering content to the costumer digitally in all forms, as well as provide direct access to our consumer base through an e-commerce function for physical goods as well,” he explained.
Newell told EUR’s Lee Bailey that while the concepts aren’t necessarily new, Codeblack Interactive is coming up with new ways to provide services and product.]
“I think we consider it new, but not necessarily new. We are focused on a particular market that the studios and mainstream digital distributors are not. They are serving the entire community and our goal is to provide a quality experience to the African American or fans of African-American themed content and super serve them by focusing specifically on the kinds of content that may not be available to them through other mediums. We also are looking at filling some gaps in the market. We are basically saying, ‘We want to be able to provide you with quality content and we also want you to have a place to go to interact in other ways that are available to the mass market.’ Basically we’re looking at it as a way to serve our customers in a way that’s never been done before.”
Codeblack Interactive is working on additional company outlets to provide entertainment such as CodeblackTV.com, a broad a broadband destination that allows viewers to stream content, on demand in a pay-per-view fashion or stream free content that is ad supported.
“In addition, an initiative that will be announced in the coming weeks that is a separate model from Codeblack Entertainment, which is e-commerce driven.”
Along with Codeblack CEO Jeff Clanagan, Newell and co are working to make sure the new media and entertainment company produces quality entertainment for distribution in theaters, digitally, or TV syndication. The company also provides various services to organizations looking to access the urban marketplace.
“Codeblack is dedicated to serving the black community and fans of urban film and media,” Newell said. “We have been the leaders in this over the last ten years, particularly in home entertainment. We’re looking forward to continuing to provide our community with quality content and also to provide, in new ways, for our community to access content that doesn’t exist or is not provided to them through the Hollywood traditional system.”
For more on Codeblack projects and services, go to the company website at www.codeblackentertainment.com.
Soure:EURWEB.COM
http://www.eurweb.com/story/eur47203.cfm
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